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©Jack Chen

SKECHERS

Conceptual Rebrand and Product Design
2023
Personal Work

Case Study

After research and competitive analysis of the heritage footwear brand, I developed a rebrand targeting a younger audience through trends and nostalgia. I also created a new model of sneaker using the new branding, as well as some visual applications of the logo through experimental posters.

Tools

Adobe Illustrator
Adobe Photoshop
Procreate

Deliverables

Brand guidelines document
Custom sneaker product design
Practical applications

Brand Document

Product Design

Research Presentation