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©Jack Chen

HYPEBEAST X CASIO

Event and Production Design
2024
Client Work

Abstract

“In commemoration of its 50th watch anniversary in 2024, CASIO is hosting a special, retro-inspired exhibition that chronicles its remarkable journey in the world of timekeeping. The CASIO “Down to Business: 50 Years of Watch Innovation” is an interactive gallery experience that invites visitors to embark on a captivating exploration through five decades of CASIO’s rich history.”

Our in house design team at Hypebeast handled all the printed artwork for the exhibition. I designed the layouts for the fax printer sheets and logos for posters and flyers.

Credits

Art direction / design: Kevin Chen
Design: Yenna Chang
Design: Jack Chen

ACD: Courtney Kenefick
ECD: Paul Heavener
EP: Elana Staroselsky
Lead event producer: Michel’lé Davis
Event coordinator: Bryan Leon
Lead content producer: Sarah Schecker
Set designer: Rochelle Bennett
Asst. Designer/Sourcing: Krystal Cross
Prop Stylist: Andrea C. Parra
Spatial Designer: Ant Bright
Creative Tech Asst: Dumark Barlatier
PA: Brandon Polack